What’s in it for you?
Freelance marketing management that attracts the right clients and keeps them.
The ‘create sales’ marketing focus helps professional services firms generate better leads and win clients more consistently.
Working with professional services, accountancy, HR, education, healthcare and SaaS businesses that value strategic thinking, commercial judgement and human insight. Because winning the right clients takes marketing and sales experience, good judgement and human insight, not just automation.
How do you get more high quality leads and the right clients?
Instead of just “doing more marketing”, let’s focus on the things that actually drive growth:
- A clear marketing and sales strategy focused on your ideal clients, who they are, what they need, and what motivates them.
- A marketing process built around where those clients spend time, what influences their decisions, and when they’re ready to buy.
- Messaging and campaigns that set the right expectations, attract the right-fit clients, and build trust before the first conversation.
The result? Higher-quality leads, more satisfied clients, longer client relationships, and a more profitable business. Your marketing stops being a cost centre and starts working as a predictable, consistent engine for growth.
How much should you spend on marketing?
There’s no fixed answer, it depends on your goals, your market, and how competitive your space is. As a rough guide, many businesses spend around 5% of revenue to maintain their position, and closer to 10% or more when they want to grow.
The real question isn’t how much you spend, it’s how well you spend it. Do you really understand who your ideal clients are, what motivates them, where they spend time, and why they choose one provider over another? Get that right, and marketing stops being a cost and starts working as a clear, profitable strategy for attracting the right clients and building long-term relationships.
Opportunities don't just happen.
They're created with strategy, defining your ideal client, implementing effective ways to reach them and building their trust to let you solve their problems.
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Where are you now, and where do you want to get to?
If marketing feels ad-hoc, inconsistent, or hard to manage alongside client work, you’re not alone. Here are five common questions and challenges that freelance marketing support can help you solve:
1. Not enough time and no clear strategy?2. Don’t know where to start with planning and systems?
3. Your business isn’t generating enough enquiries?
4. Not enough high quality leads to grow with confidence?
5. Clients join, then nothing much happens?
If any of this resonates, then marketing and sales support can help bring clarity and focus to how you win, keep and grow clients. Take a look around the site, then get in touch for a chat about what this could mean for your firm.