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Marketing Blog

Create Sales' Favourite Marketing Blog Posts


As well as writing blog posts, we also like to discover great marketing blogs from around the world.  Here are a some of our favourite posts:



Essential Data Management and Audience Profiling Tools

by Smart Insights, 2017



Email Marketing Statistics

by Smart Insights, 2017



Are Freelancers the Future of Small Business?

by Steve Ash, 2017



17 Untapped Backlink Sources  by Brian Dean, 2015



Must-Have Tools Google Doc

by Annielytics / @anniecushing



How We Got Our First 100 Customers

by Josh Pigford, 2014

By Create Sales Marketing, May 12 2017 01:00PM

According to the founder and chief executive officer of, Jeff Bezos, “Branding is what people say about you when you’re not in the room." The Amazon brand has remained strong despite the negative press that it may sometimes get in relation to it's tax commitments. Amazon's goal is to be earth's most customer centric company. Everything they do is designed to serve the customer in the best possible way.

A strong brand is trusted, memorable and remarkable or unique in some way. Brand awareness in any industry gives that company an edge in increasing sales and generating loyal long-term customers. Overall, your brand identity includes the physical aspects of your company's corporate identity (logo, colour scheme, style) as well as what your brand says, what its values are, how you communicate its concepts, and which emotions you want your ideal customers to feel when they interact with your business.

Take a look at some descriptive words listed below to help start you thinking about what your company's brand style or tone of voice is. You can also write your own list of relevant words to choose from.

Select up to five words that resonate with your brand and then get more specific about each chosen word, for example, for the word "friendly"; a friendly and mature tone of voice might say, "you'll love these marketing ideas" where as a friendly and young tone of voice might say, "check out these great marketing tips".






















Some examples of well known brands and their personalities are as follows:


Words that define the Apple brand are: lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams and aspirations. Apple focuses on giving 'power-to-the-people through technology'. Their brand values are simplicity and the removal of complexity from people's lives. They focus on people-driven product design and being extremely helpful to enable people and businesses to achieve their goals.


Crisp and clear, warm and relaxed, and ready to lend a hand are phrases that define the Microsoft brand. Miscrosoft's tone of voice is crisp and clear. This means they're to the point, write for scanning first and reading second. They're natural, less formal and more grounded in real, everyday conversations. Occasionally they're fun and they know when to celebrate. Microsoft show their customers that they're on their side. They anticipate their real needs and offer great information at just the right time.


Friendly, reliable and charming; MailChimp’s tone of voice is human. It’s familiar, friendly, and straightforward.


Descriptive phrases that represent Porsche are: an expression of freedom; a unique attitude to life; and the realisation of a unique dream. The Porsche brand is all about unconventional ways, independence and individuality.


This iconic American brand is sold in more than 200 countries. It's brand is described as happy, playful and refreshing. Coca-Cola represents the shared experience of having a good time.

If you'd like to find out more, get in touch to discover marketing opportunities to help grow your business.


155 Words to Describe an Authors Tone

Post by: Create Sales Marketing, 12 May 2017

By Create Sales Marketing, May 2 2017 12:30AM

These are some great questions that we've been asked about our services and marketing in general:

How much should I spend on marketing?

Can you guarantee marketing results?

How long does it take to see results?

In answer to the first question about how much you should ideally be spending on marketing, we answered: "What you choose to spend on marketing will depend entirely on your own business and circumstances. Generally, companies spend around 5 percent of their total revenue on marketing just to maintain their current position or around 10 percent to focus on growing the business. Companies in highly competitive fields generally spend more."

To find out answers to the second and third questions as well as lots more answers to frequently asked questions about marketing click here.


Gartner CMO Spend Survey 2016-2017

Gartner CMO Spend Results

Marketing Budgets, Planning and Benchmarks for 2017

Content Marketing in the UK 2017: Budgets, Benchmarks and Trends

Marketing Benchmark 2017

Marketing Spending Plans for 2016 - Graph

How Much Should You Budget For Marketing In 2017?

2017 Benchmarks: How Does Your Marketing Strategy Compare?

Post by Create Sales Marketing: 2 May 2017

Updated: 19 July 2017

By Create Sales Marketing, Oct 27 2016 12:30PM

In 2016 Facebook is the UK’s top social media network with more than double the number of users of Twitter, Instagram or Google+. In the UK, Facebook has more than three times the number of users of LinkedIn. Think of Facebook as one of the UK's largest databases. LinkedIn is often the B2B platform of choice but if Facebook is over 3 times larger in the UK, how are B2B businesses also harnessing Facebook for marketing?

The top social media sites in the UK in 2016 in order of most users are:

- Facebook, 32 million, that's half of the UK population!

- YouTube, 19.1 million

- Twitter, 15 million

- Instagram, 14 million

- Google+, 12.6 million

- Pinterest, 10.3 million

- SnapChat, 10 million

- LinkedIn, 10 million

Where are you focusing your business to business social media marketing efforts and do you have a strategy in place to do so?

Some B2B social media marketing ideas include:

1) Paid advertising to build your prospect database by integrating the advert to a website landing form.

2) Sharing company culture, milestones and events to put a friendly face to your company image (people like to work with friendly people).

3) Sharing brand building images and stories as well as sharing product or service videos, case studies and testimonials.

4) Connecting with your B2B customers and potential customers' business pages on Facebook, Twitter, Linkedin and Youtube.

5) Encouraging egagement by asking questions and conducting polls.

6) Enabling reviews and encouraging constructive customer services feedback and engagement.

7) Many businesses are leveraging the strengths of paid advertising on Google Adwords in conjunction with social media paid advertisinng to achieve maximum visibility, increase leads and sales, and find new customers.

8) Monitoring competitors by using a social media monitoring tool to track competitor activity to reveal tactics that do and don’t work. The results of the findings will help to develop and improve your own marketing strategies.

If you'd like to find out more about our social media and other marketing services, get in touch with us and request a free marketing consultation.

Post by: Create Sales Marketing, 31 October 2016

By Create Sales Marketing, Oct 24 2016 01:42PM

Search engine optimisation, onpage or offpage, isn't difficult; however it does need consistent effort and the time to do so. SEO for small businesses can be as simple as focusing on five things to improve your visibility in search engines to get more traffic to your website. Five key SEO things to focus on are: long-tail keyword selection, creating great content, onsite optimisation, backlinks and focusing on written content that promotes geographically local searches for your service or products. Search engine optimisation success requires a strategy that includes ongoing, high quality and unique written content (landing pages, blogs, news, social media, events) as well as content management (images, videos, call to actions, downloads) and link building tactics over a few weeks before you start seeing more visitors to your website.

Click here for more tips and answers to frequently asked questions about SEO.

Post by: Create Sales Marketing, 24 October 2016

By guest, Mar 16 2016 01:30PM

We recently had an enquiry about our marketing services from a German business which got us thinking about translating our website into German. Of couse this would ultimately require professional translation services by someone who is fluent in both English and German. Meanwhile we thought we’d have a bit of fun and test “Google Translate”.

Google Translate is a free online translation tool but how accurate is it really? Here’s an honest appraisal from a German friend:

“I just looked at the Google “translation” and I wouldn’t know where to start with the necessary corrections. Because it is translated word-for-word some of the sentences turn into a completely different meaning. German is quite a complicated language with upper and lower cases, with three different articles in front of a noun (like three different 'THE' forms for masculine, feminine and neutral nouns), each with different endings on each verb. And of course it has a completely different grammar than in English, in the way in which you put the sentences together. That is why a word-by-word Google translation shows up so much nonsense.”

Well, the verdict is clear in this instance; language is a complexity that Google can’t really interpret. What it can do is probably give you a good indication of what a single word might mean, and a very rough guess at what a sentence could mean (out of context of course).

We've picked 3 of the world's most popular languages. Click on the links below to view Google’s free online translations of our website. If you have a minute to spare, try to translate the paragraph copied below each link and give us your re-translated version of it:


Erstelle Vertrieb-Marketing-Dienstleistungen sind ideal für kleine und mittlere Unternehmen einen flexiblen Ansatz für die Einstellung bewährten Fähigkeiten auf Probe, Vertrag oder Teilzeitbasis erfordern.


Crear servicios de marketing de ventas son ideales para las empresas pequeñas y medianas que requieren un enfoque flexible para la contratación de las habilidades demostradas en un ensayo, contrato o tiempo parcial.



你付出的价格是有竞争力的; 你得到的价值是超过15年的专注真实的地方,国家和国际营销经验:帮助您的业务增长; 提高销售转化; 并提高客户保留率。

Post by: Create Sales Marketing, 15 March 2015

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